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Industries we work in

Different buyers, different decisions. One method.

We start with how your buyers decide and judge the work by what your team counts.

Tell us about your market Find your industry
Your first look
Free
We work on
Search, ads and sites

Free on most services. Search includes AI answers.

For example, a project management software company. How we judge the work: your budget goes to three kinds of request. In your team’s records, demo requests and team trials end in “Paid plan”, and student sign-ups in “No budget”. So student sign-ups are cut, and the same budget moves to the other two.

Industry pages

Three markets with a page of their own

Each page shows how buyers in that market decide, where marketing loses them, which services fit and how we measure, up to the sale.

How we judge the work

In every market, we count what happens after the form

Most marketing reports end at the lead. The money is made or lost a few steps later, so that is where we count. We agree the measure with you before work starts.

  1. B2B softwareEasy to reportDemo requestsOn the way
    1. Demo held
    2. Sales-accepted
    3. Opportunity
    What we countPaying accountsSelf-serve: trial, first value, paid plan
  2. ManufacturingEasy to reportForm fillsOn the way
    1. Qualified RFQ
    2. Quote sent
    What we countOrdersThrough distributors: reported sales
  3. FintechEasy to reportSign-upsOn the way
    1. Eligibility checked
    What we countEligible, active customers
  4. Real estateEasy to reportLeadsOn the way
    1. Appointment
    2. Signed agreement or reservation
    What we countClosings and contracts that hold
  5. TravelEasy to reportTrip inquiriesOn the way
    1. Booking
    What we countRealized bookingsAfter cancellations and fees
  6. HealthcareEasy to reportLeadsOn the way
    1. Booked appointment
    What we countSuitable appointments
  7. DentalEasy to reportLeadsOn the way
    1. Booked consultation
    What we countAttended consultations

The industry pages show the full chain, step by step, and how each number is counted.

Pick your industry

What changes in your market

Pick your market: who decides, what we check first, where we would start and what usually follows. Not listed? The last line is for you.

B2B software

Goal: a demo or a trial
How the buyer decides
  1. Understand the product
  2. See it in action
  3. Check integrations, security and price
  4. Demo or trial
  1. Discovery

    Who decides. A buying committee: users, a champion, IT and finance.

  2. Analysis

    What we check first. Comparison and alternatives pages, what AI answers say when buyers ask for the best tool in your category, and whether demo requests reach a real sales stage.

  3. Strategy

    Where we start. Comparison and alternatives pages.

  4. Execution

    What usually follows. SaaS SEO, paid search or product pages, judged by the demos sales accepts and the trials that reach first value, then followed to paying accounts.

Your free first step

A free search potential map: buyer demand in your category, who wins it today and whether your site is ready to compete.

Services that usually fit

Open the B2B SaaS page→

Manufacturing

Goal: an RFQ
How the buyer decides
  1. Find capable suppliers
  2. Check specs, certifications and capacity
  3. RFQ
  1. Discovery

    Who decides. Engineers and procurement teams qualifying new suppliers.

  2. Analysis

    What we check first. Whether technical buyers can find you by spec and application, and whether the RFQ form asks for what sales actually needs.

  3. Strategy

    Where we start. Capability and application pages.

  4. Execution

    What usually follows. SEO, Google Ads, LinkedIn Ads and RFQ paths, judged by qualified RFQs and orders.

Your free first step

A free look at your capability pages and RFQ path: what stops engineers and where to start.

Services that usually fit

Open the manufacturing page→

Fintech

Goal: an account or a demo
How the buyer decides
  1. Understand the product and fees
  2. Verify security, licensing and reviews
  3. Account or demo
  1. Discovery

    Who decides. Businesses or consumers weighing trust, fees and security before they sign up.

  2. Analysis

    What we check first. How AI answers and comparison sites describe you, and whether every claim is approved by compliance before it runs.

  3. Strategy

    Where we start. AI answers and comparison sites.

  4. Execution

    What usually follows. Search and ads with messages your compliance team approved, measured in eligible, active customers.

Your free first step

A free search potential map with an AI snapshot: how AI answers describe you on five buyer questions.

Rules we plan around

On Meta, US ads for financial products run in a special ad category.

Services that usually fit

Discuss a fintech project→

Real estate

Goal: a signed agreement or a sales contract
How the buyer decides
  1. Search the market or the project
  2. Compare agents or projects
  3. Book an appointment
  4. Agreement or contract
  1. Discovery

    Who decides. Sellers and buyers choosing an agent, and buyers and investors comparing projects, often across cities or countries.

  2. Analysis

    What we check first. How fast leads get a reply, where they go quiet before an appointment, and which sources end in a signed agreement or a contract.

  3. Strategy

    Where we start. Searches around your market or project.

  4. Execution

    What usually follows. Search, AI visibility, ads and pages, judged by signed agreements, closings and contracts.

Your free first step

A free search potential map: what buyers and sellers search for in your market or around your project, and who wins those searches today.

Rules we plan around

Meta and Google housing ads can’t target by ZIP code or age, so local reach comes from search, AI answers and creative.

Services that usually fit

Open the real estate page→

Travel

Goal: a trip inquiry
How the buyer decides
  1. Get inspired
  2. Compare itineraries and what’s included
  3. Check reviews and terms
  4. Trip inquiry
  1. Discovery

    Who decides. Travelers planning a high-value trip weeks or months ahead.

  2. Analysis

    What we check first. Destination and itinerary search, how clearly you show what’s included, and how fast an inquiry gets a personal reply.

  3. Strategy

    Where we start. Destination and itinerary pages.

  4. Execution

    What usually follows. Search and ads measured in realized bookings, after cancellations and fees.

Your free first step

A free look at your site: how clearly you show what’s included, and where trip inquiries drop out.

Services that usually fit

Discuss a travel project→

Healthcare

Goal: an appointment
How the buyer decides
  1. Research the treatment
  2. Compare providers and credentials
  3. Check cost and coverage
  4. Appointment
  1. Discovery

    Who decides. Patients choosing a clinic or specialist for planned care.

  2. Analysis

    What we check first. Treatment pages, local search and reviews. Claims, tracking and patient data get a compliance review with your team before anything launches.

  3. Strategy

    Where we start. Treatment pages and local search.

  4. Execution

    What usually follows. Search, ads and pages judged by suitable appointments.

Your free first step

A free look at your treatment pages and booking path.

Rules we plan around

Since early 2025, Meta limits the conversion events many health advertisers can track and optimize for.

Services that usually fit

Discuss a healthcare project→

Dental

Goal: a consultation
How the buyer decides
  1. Search the treatment
  2. Compare practices, results and financing
  3. Consultation
  1. Discovery

    Who decides. Patients weighing implants, aligners or cosmetic work, and comparing practices nearby.

  2. Analysis

    What we check first. Local search and your Google Business Profile, treatment pages that answer questions on cost and process, and how fast the front desk responds.

  3. Strategy

    Where we start. One treatment in the area you serve.

  4. Execution

    What usually follows. Search and ads judged by attended consultations, compared with booked ones before a low-cost lead source is scaled.

Your free first step

A free search potential map for one treatment in the area you serve: local demand, who wins it today and whether your site is ready.

Rules we plan around

You approve treatment claims and tracking before anything runs.

Services that usually fit

Discuss a dental project→

My industry isn’t listed

Any considered purchase
  1. Discovery

    Who decides. We find out who signs off in your market and what they need to see.

  2. Analysis

    What we check first. Where your buyers find you, compare you and drop out.

  3. Strategy

    Where we start. The one move with the most to gain, with the trade-offs explained.

  4. Execution

    What usually follows. If the first look shows it’s worth it, a fixed-price diagnosis or a project. If your customers research carefully before they buy, the approach is the same.

Your free first step

Send your site and market. We reply with the free first look that fits: a search potential map, an ad account audit or a review of your site.

Where to look next

Tell us about your market→

Questions buyers ask

Industries FAQ

The short answer comes first. Open any question for the detail.

Do you work only in these industries?No. The approach fits any considered purchase.

These are markets we have worked in over the years, so we know how their buyers decide. Every project starts from your buyers’ decision, not from an industry template, so the approach carries to any market where people research and compare before they contact you.

Can we see work from our industry?Some of it is on our pages.

Some of the websites we’ve built, across several industries, are on our website pages, shown with our clients’ permission. Other projects stay private because the client prefers it. Our research is public and open to inspection anytime.

What does an industry page add to a service page?How buying works in your market.

A service page explains the work: SEO, ads or a website. An industry page explains who signs off in your market, what they check and the outcome we measure, then points to the services that fit.

How do you work in regulated industries?Your team approves claims and tracking before launch.

In healthcare, dental and fintech, you approve claims, tracking and data use with your compliance or legal advisor before anything runs. Ad platforms add their own limits: since early 2025, Meta limits the conversion events many health advertisers can track and optimize for, and US ads for financial products run in a special ad category.

How do you measure results in different industries?By the outcome your sales team counts.

Paying accounts in SaaS, qualified RFQs and orders in manufacturing, signed agreements, closings and contracts in real estate, attended consultations in dental. We agree the measure with you before work starts.

Is the first look really free?Yes, for one service.

The first look covers one service: a written review and a call. Then you decide whether to go on. If you do, you’ll know the price before any work starts.

Keep going

Where to go next

Our directions
Read before you decide

Start with a free first look

How do your buyers decide?

Send your site, what you sell and your market. We reply with the free first look that fits: a search potential map, an ad account audit or a review of your site.

What happens next
  1. 01We confirm the details within one business day.
  2. 02We agree which first look fits your market and your goal.
  3. 03The review and a call. If you want to go on, you’ll know the price before any work starts.

Want to see how we decide what to do? See the Wonderflow Method →

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