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Website Redesign

Website redesign services

A new site, with a careful plan for the pages that already bring search traffic and inquiries.

Talk about your redesign See how the move works
Projects start at
$X
Timeline
14–20 weeks

60 days of checks after launch

Example: the product page brings inquiries and the buying guide brings visits. Both move to the new site. An old news page nobody visits is removed.

The pages that bring you traffic and inquiries move to the new site.

Definition

What a redesign changes, and what it must not lose

A website redesign replaces the structure, design and often the CMS of a site that already exists. It should explain your offer better and keep what the old site earns: search traffic, links and inquiries.

Without a migration plan

yourcompany.com/spare-parts404 · Page not found

  • Old addresses lead to “Page not found.”
  • Pages that bring inquiries get cut without a look at the data.
  • Forms break on launch day, and nobody notices for weeks.

With a migration plan

yourcompany.com/spare-parts/service/spare-parts/✓

  • Every address that changes gets a tested redirect.
  • Each page is kept, merged, rewritten or removed based on its data.
  • Forms, tracking and search traffic are checked before and after launch.

The Wonderflow Method

How we redesign your website A new site and a planned move, 14 to 20 weeks.

A redesign is two jobs that end in one launch: building the new site and moving what the old one earns. Nothing moves without a map.

New siteLaunchAfter launch
  1. StrategyWeeks 1–3
  2. WireframesWeeks 4–6
  3. DesignWeeks 7–10, larger sites: weeks 7–13
  4. BuildWeeks 10–13, larger sites: weeks 10–19
  5. TrackingWeeks 12–13, larger sites: weeks 12–19
  6. LaunchWeek 14, larger sites: week 20
The move
  1. Inventory and decisions Weeks 1–6
  2. Redirects and content Weeks 10–13, larger sites: weeks 10–19
  3. Launch checks Week 14, larger sites: week 20
  4. 60 days of checks60 days after launch60 days after launch

You review and approveLarger sites

We plan most redesigns for 14 to 20 weeks. The move runs alongside the build from week one.

The new site

  • 01Weeks 1–3

    Website strategy with SEO and AI search

    Every redesign starts here. We study what already brings you traffic and inquiries and plan the move to keep it. We research what else your buyers search for. Then we keep what worked and add new room to grow.

    It uses the same research as our SEO strategy. See SEO services →

  • 02Weeks 4–6

    Wireframes with real copy

    Every page type in gray, with the final copy in place.

  • 03Weeks 7–10

    Design

    Three first-screen concepts, then every page for desktop and mobile.

  • 04Weeks 10–13

    Build

    Your site on Webflow, WordPress, Tilda or another CMS.

  • 05Weeks 12–13

    Forms and tracking

    Forms and tracking, set up to compare with the old site.

  • 06Week 14

    Testing, launch and handoff

    A tested launch, admin access and a walkthrough if needed.

Example deliverables for a maker of packaging machines.

The move

M1Weeks 1–6

Inventory and a decision for every address

We list every address on your site and record what each page brings: search visits, links and, where your analytics records them, inquiries. Then each page gets a decision.

Your part
Read access to Search Console and analytics, and your approval of the decisions.
URL inventory

142 addresses · 5 shown

Old addressSearch visits / moLinks from other sitesInquiries / moDecision
/blog/how-to-choose-a-case-packer640184Keep
/products.php?id=1231096Keep
/spare-parts22035Rewrite
/ct200-cartoner-specs12021Merge
/news/2019-pack-expo000Remove

Search visits from Google Search Console. Inquiries from your analytics or CRM.

  • Every address gets one of four decisions. If a page moves, its old address redirects to the new one.
  • Keep. The page works. It moves as it is, at the same or a clearer address.
  • Rewrite. The page brings visits or inquiries but explains too little. We rewrite it in the wireframes step.
  • Merge. Pages on one topic become one stronger page. Their old addresses redirect to it.
  • Remove. Nobody visits it. If another site links to it, it redirects to the closest page.

M2Weeks 10–13

Redirect map and content move

As the new site is built, we move the content and test a redirect for every address that changes.

Your part
Review the moved content.
Redirect map
  1. /products.php?id=12 301/cartoners/ct-200/ Tested
  2. /ct200-cartoner-specs 301/cartoners/ct-200/ Tested
  3. /blog/how-to-choose-a-case-packer 301/guides/choosing-a-case-packer/ Tested
  4. /spare-parts 301/service/spare-parts/ Tested

M3Week 14, then 60 days

Launch-day checks, then 60 days of checks

On launch day we check redirects, forms and tracking. Then for 60 days we compare traffic and inquiries with the old site and fix what the move broke.

Your part
Tell us if inquiries change.
After launch

Launch day

  • Redirects open the right page
  • A test inquiry from every form arrives
  • Analytics counts inquiries
  • Search engines can read the site

First week, daily

  • Broken links and errors
  • Pages in Google’s index
  • Inquiries against the baseline

Weeks 2–8, weekly

  • Search visits and inquiries by page
  • Report at day 30
  • Report at day 60

Who runs your redesign

Planned by people who work in search every day

A redirect plugin can’t tell which pages bring your inquiries. We run SEO, AI search and ads for clients every day, so we read your search data before we touch a page.

  • Mikhail Sezemov MikeHow buyers find you
  • Alex Petrov, co-founder of Wonderflow AlexWhat happens when they do

Alex personally oversees every website project.

Mike leads the technical side of every move.

  • DmitryMarketing & SEO Lead. Plans the new pages, writes the wireframes and copy, and works on conversion.
  • NataliaDesign Lead. Leads the design, from moodboards to the last page.
  • AnastasiaProject Manager. Keeps the plan, the reviews and launch day.

Our work

Websites we’ve built

A few of the sites we’ve built.

  • NEX Systems website, first screen NEX SystemsFlooring company · USA
  • Quid website, first screen QuidPre-IPO equity solutions · USA
  • Concntric website, first screen ConcntricConstruction software · USA
  • Zeen website, first screen ZeenMobility device · USA
  • Grassfat Farm website, first screen Grassfat FarmOrganic butcher shop · USA
  • Dünya Şehir website, first screen Dünya ŞehirReal estate developer · Turkey
  • Realtor Global website, first screen Realtor GlobalReal estate agency · Turkey
  • Buy Home in Turkey website, first screen Buy Home in TurkeyReal estate agency · Turkey
  • Cyprus Paradise website, first screen Cyprus ParadiseReal estate agency · Cyprus
  • Nevis Sun Tours website, first screen Nevis Sun ToursTravel company · Caribbean
  • Golden Ratio website, first screen Golden RatioConstruction company

Across the agency

  • 2015founded
  • 100+client projects
  • 10+countries
  • 20+industries

Most of our clients come to us through a recommendation. About us→

Pricing

How much does a website redesign cost?

Redesigns start at $X and we plan most for 14 to 20 weeks. The price covers the new site and the whole move, which is why it starts higher than a new website.

Projects start at$X

14–20 weeks

Each project is priced from an estimate. Once you approve the scope, the price is fixed.

Talk about your redesign

Included in every redesign

  • Inventory and baseline of your current site
  • A decision for every address and a redirect map
  • Website strategy with SEO and AI search
  • Copy, wireframes and three first-screen concepts
  • Build on Webflow, WordPress, Tilda or another CMS, with content moved
  • Forms, tracking, launch checks and 60 days of checks

What moves the price

  • How many addresses and pages move. A blog with 300 posts takes more work than 30 product pages.
  • How much copy we rewrite
  • A change of platform or domain
  • Languages
  • Integrations beyond forms and analytics

Not included

Online stores, a new visual identity, photo and video shoots, paid fonts and stock images, hosting fees, and ongoing SEO, ads or site care after the 60 days. We tell you before the project starts if you need any of them.

For context, the average website project in Clutch’s web design category is about $X.1

¹ Clutch, Web Design Pricing, updated September 21, 2026.

Questions buyers ask

Before you redesign your website

The short answer comes first. Open any question for the detail.

How long does a website redesign take?14 to 20 weeks for most sites.

We plan most redesigns for 14 to 20 weeks, then check the site for 60 days after launch. Strategy, the inventory and wireframes take about six weeks. Design, build and the content move take the rest, and larger sites get more time there. Quick reviews on your side keep the launch on schedule.

Will a redesign hurt our search rankings?Some movement is normal. Losses from mistakes are avoidable.

Search engines need time to process a new site, so rankings can move in the first weeks. Most lasting losses come from mistakes: broken addresses, missing pages, lost titles or a site blocked from crawling. The inventory, the redirect map and the launch checks are there to catch them. We don’t promise rankings.

Can we keep our current addresses?Yes, where they work.

Many pages keep their address. Where a clearer structure needs a new one, the old address redirects to the new page, so links from other sites and saved bookmarks still work. We agree on every change in the inventory before design starts.

Can you move us to a new CMS?Yes, as part of the redesign.

We can move your site to Webflow, WordPress or Tilda, or build on another CMS you need. We choose it with you during strategy, based on who will run the site and how much content it holds. If you only need to move platforms and keep the design, a technical SEO migration is the better fit.

Will our site go down during launch?No. The old site runs until the switch.

We build and test the new site separately while your current site keeps working. On launch day we switch over, check redirects and forms, and keep the old site ready to switch back to until the checks pass. Most visitors won’t notice the switch.

Do you move our content and write the new copy?Yes. Both.

We move the content you keep and rewrite the pages that need it, from your briefing, your materials and what your buyers search for. You see the copy first in the wireframes, laid out on the page, and approve it before design starts.

Can AI redesign our existing website?Not on its own. People plan the move.

We use AI to research searches and competitors and to draft first versions faster. People run the strategy, make every page decision, write and edit the final copy, design the site and test the move. Every result that reaches you is checked and approved by a specialist you know by name.

What happens after the 60 days?Your team runs the site. We can help.

You get admin access to your site and CMS, and your team can update pages without writing code. Updates and checks can continue under our website maintenance plan. The same team can also run your SEO, AI search and ads.

Contact

Which pages must your new site keep?

Share your current site. Before our call, we go through it and check public search data to find the pages that bring visits and links. You don’t need to give us access to anything yet.

What happens next
  1. 01We confirm the details within one business day.
  2. 02We go through your site and check public search data.
  3. 03On a 30-minute call, we show you the pages to protect and the main risks of the move. Then a price and a plan, if you want to go on.

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