Briefing and research
We start with a briefing on your product and the people who buy it. Then we study your market and your competitors: their pages and the ads they run.
Your partA briefing on the product and your buyers, and any sales materials you have.
From public ad libraries and search results
| Who | What the ad promises | Where the click lands |
|---|---|---|
| Competitor A | Lower lighting bills | Homepage |
| Competitor B | LED warehouse lights in stock | Product catalog |
| Competitor C | Free energy assessment | Contact form |
| Your ad | A free lighting audit | A page that shows what the audit covers |
The gap: no one says what the audit includes or what happens after it.