Positioned. Found. Chosen.
One plan across positioning, search, AI answers, paid media and your website, judged by the pipeline sales accepts.
Demo requests are up. Pipeline isn’t.
Judge it by pipeline sales accepts.
In short One plan, not four agencies
Start with a free first look at search, ads or the site.
Discovery→Find where pipeline leaks across the buying committee.
Analysis→Get one plan: positioning, channels, website, measurement.
Strategy→Run the channels in the plan and report accepted pipeline.
Execution→Definition
A B2B marketing agency, or B2B marketing firm, helps a company that sells to other businesses win buyers who decide as a committee, over months. It sets the positioning, picks the channels where those buyers research and builds the pages they check. The measure is pipeline sales accepts, not clicks or MQLs.
Know which channel you need? See all services →
When you need it
The channels work on their own terms. Together they tell different stories, count the same deal twice and reward the wrong leads.
The ads, the site and the sales deck describe the offer three ways, and each role on the committee hears a different one.
One positioning, written for each role, from sales calls and won and lost deals.
Each agency reports its own channel. Added up, the reports claim more deals than sales ever saw.
One plan and one budget across channels, each with a job, read from one report.
Downloads and webinar signups count as leads. Sales calls few of them back, and pipeline doesn’t move.
Leads defined with sales, judged by acceptance and pipeline from the CRM.
Scope of work
Positioning first, then the channels where your buyers research, the pages they check and one report in pipeline.
From sales calls, won and lost deals, and what competitors claim.
One story for the committee, with the claim each role needs, from sales calls and won and lost deals.
A short list of channels, each with a job and a budget.
The few channels your buyers use, each with a job and a budget: SEO and AI answers, Google Ads, LinkedIn.
Every next step tracked to the CRM.
A page for each question the committee asks, and a next step for each role, tracked to the CRM.
One report across channels, read from your CRM, so no deal is counted twice.
One report across channels from your CRM or lead log: leads sales accepts and the pipeline they open, each deal counted once.
Need demand before it turns into searches?
LinkedIn Ads →The Wonderflow Method
Four stages, each with its own result. After each one, you decide whether to continue.
We start with the first look that fits the problem: a search potential map, an ad account audit or a review of your site.
A written review and a call, with one recommendation.
The buying committee and its questions, the channels and what they bring, and where pipeline leaks, from your CRM or lead log and sales calls.
A diagnosis with the leaks ranked by their effect on pipeline.
Positioning for each role, the channels with a job and a budget, the pages to build or fix, and the definitions for the report.
One plan and one budget for the next two quarters, with a forecast.
We run the channels in the plan and build the pages, and report leads sales accepts and pipeline every month.
Shipped work and one monthly report from your CRM or lead log.
One plan across the channels you choose. You approve the plan and every budget change. Extra markets or languages are priced before we start them.
Where to start
Pick the problem, then tell us the deal size, the sales cycle and where buyers find you today. You’ll see the free first look, what the diagnosis focuses on and the first moves in months two and three.
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Nothing you choose is sent anywhere. The diagnosis confirms the plan with your data.
Where to start depends on the problem, then on deal size and the sales cycle. The first look is free, the diagnosis turns it into one plan, and the first moves start in the second month. ProblemWeeks 1–2ThenJudge it by Not enough demandThe free search potential map, or the free ad account audit if you run adsThe diagnosis and one plan, then Google Ads or LinkedIn to named accounts, with landing pages or B2B SEOLeads sales accepts, then pipeline Leads don’t convertThe free conversion reviewThe diagnosis and one plan, then conversion optimization and landing pagesAccepted leads from the same traffic Buyers don’t get the offerA first draft of your main pagesThe diagnosis and one plan, then B2B website pages and the channel your buyers useWin rate and pipeline Can’t tell what worksThe free ad account audit, or the search potential mapThe diagnosis and one plan, then one budget across channels, counted oncePipeline, counted once
Inquiries your sales team accepted, from your CRM or lead log, never raw form fills or downloads.
Opportunities and their value by source, so no channel claims a deal twice.
Which channels bring deals that close, read over the length of your sales cycle.
| Metric | Counted as | Source |
|---|---|---|
| Leads sales accepts | Inquiries accepted by sales ÷ inquiries, by channel | Your CRM or lead log |
| Pipeline, counted once | Open opportunities and their value, each credited to the first and the last touch | Your CRM and analytics |
| Win rate by source | Won deals ÷ opportunities, by first-touch channel, per quarter | Your CRM or lead log |
We agree the definitions with your sales team before the first report: what counts as an accepted lead, and when an opportunity opens.
Pricing
B2B agencies charge a monthly retainer, a fixed fee per project or an hourly rate. Ours: the first look is free, the diagnosis has a fixed price and the monthly program a monthly fee set by the channels in the plan.
Not included: media spend, which you pay to the platforms directly, and tools licensed in your name.
How to choose a B2B marketing agency
Most B2B agencies promise pipeline. These questions show who measures it. Ask them on the call, then compare the answers with ours.
How will you count a lead?
Leads sales accepts, defined with sales.
Which channels would you not use for us?
A short list, with reasons for what we leave out.
How do you handle a buying committee?
Roles from sales calls, a message and a page each.
How do you stop channels claiming the same deal?
One CRM report, each deal counted once.
How long until we see pipeline?
Signals in weeks, pipeline over your sales cycle.
What stays with us if we stop?
The plan, the pages, the accounts and data.
Who runs your program
Every project has a founder on it and a team lead for each service.
Leads the technical side: buyer research, campaign data and how results are measured.
15 years in marketing. Started as an SEO specialist. A passion for numbers and research, an athlete and a traveler.
Our team runs the campaigns day to day. Specialists join as the plan needs them.
Leads your program: the goals, the monthly reviews and the team that ships the work.
15 years in marketing. Started in PPC and CRO, at his own business. Believes in the power of words, loves music and animals.
One budget and one monthly report across the channels in the plan.
Results reported in leads sales accepts and the pipeline they become.
Campaigns, content and data stay in your name if you stop.
Questions buyers ask
The short answer comes first. Open any question for the detail.
It sets the positioning, picks the channels where business buyers research, builds the pages each role checks and measures the result in pipeline sales accepts.
Our first look is free, the diagnosis and plan have a fixed price from $X, and the monthly program starts at $X a month, set by the channels in the plan. Media spend is separate.
Growth marketing tests what moves the business, not the channel metrics: which message, channel and page bring deals that close. For B2B, that means reading results over a sales cycle.
Search, AI answers, paid media and the website, planned around how business buyers research. We add positioning and measurement in pipeline, so the channels work as one plan.
Sales calls and won and lost deals shape the positioning and the plan, and we agree with sales what counts as an accepted lead before the first report.
Software, manufacturing, fintech and professional services: companies whose buyers research, compare and decide together. See industries →
Start with a free first look
Send your site, what you sell and the problem. We confirm the details and suggest the free first look that fits: a search potential map, an ad account audit or a review of your site.
Want to see how we decide? See the Wonderflow Method →