Leads dropped
The usual move
Raise the ad budget or change the ads.
What we often find
Often demand didn’t drop. Tracking broke after a site change, the form fails on some phones, or leads get lost on the way to the CRM.
How we check
- Compare leads in your CRM with your analytics for the same days.
- Send test leads from a phone and a laptop and follow them all the way in.
Where we’d startConversion Audit & Optimization →