Reach buyers before they search.
We test several reasons to respond. The ads whose leads your team accepts keep the budget.
The ad account, pixel and Page stay yours.
What it is
A Facebook ads agency plans, creates and runs your Meta ads, the ads bought in Ads Manager that run on Facebook, Instagram, Messenger and Meta’s partner apps. It decides who should see them, writes and designs the ads, builds the form or page they lead to, and manages the budget. A good one also checks which leads become customers and moves money to the ads that bring them.
Same budget, two campaigns
Cheap forms from people who aren’t ready, and no one knows which turned into sales.
Cheap leads, low fit
Fewer, better leads, and your team’s feedback shows which ads bring them.
Leads your team can use
Free audit
An audit of your current ad account, with view-only access, so we can’t change anything. You get a written review ranked by impact, then a call with Mike or Alex, our co-founders.
Pick one to see what we often find and how to check it yourself.
Check 1
Check it yourself
In your business settings, open the ad account, pixel and Page. Each should show your company as the owner.
Check 2
Check it yourself
In Ads Manager, break down the last 30 days by placement. If most leads come from one placement, such as Audience Network, ask your team how those leads turned out.
Check 3
Check it yourself
At the ad level, add the Frequency column. If it keeps rising along with cost per lead, the idea is worn out.
Check 4
Check it yourself
Open your instant form in Ads Manager. Is it More volume or Higher intent, and does it ask anything besides contact details?
Check 5
Check it yourself
Compare last week’s leads in Ads Manager with the ones that reached your inbox or CRM. The numbers should be close. A big gap means double counting or lost leads.
Check 6
Check it yourself
Take ten recent leads and note how long each waited for the first call.
Check 7
Check it yourself
Can you say how many of last month’s Meta leads became customers?
We also read the account’s activity history: what changed, who changed it and when.
Finding 04 · Instant form
Fix nowIf the account is in good shape, the review says so.
Setup and monthly work
Facebook ads management covers buyer and competitor research, ad creative, Meta Pixel and Conversions API tracking, campaigns, forms and budgets, weekly optimization and a monthly report. We do all of it in your own ad account. Ad creative is included in the agreed plan.
◆ You approve. The 10 days start once we have access and your inputs.
Days 1–2
We check who owns the account, pixel and Page, set up the Meta Pixel and Conversions API, and send a test lead through every form.
◆ You confirm what a good lead is.
Tracking check
Days 3–4
What makes your customers act, and what competitors already promise in Meta’s Ad Library, the public archive of running ads.
Competitor ads now running
The gap: no one shows a price range before the visit.
Days 5–7
Two or three concepts, each a different reason to respond, with copy, images or short video for feeds, Stories and Reels, and the form’s questions.
◆ You approve the ads.
Concepts for the first test
FormHigher intent · type of job and timing
Days 8–9
Campaigns for new people and for people who already know you, within Meta’s rules for your category.
◆ You approve the budget.
Campaign plan
Day 10
Campaigns go live. In the first week we read every new lead and the comments daily.
Launch checklist
For example, a roofing company.
View access to start, then the Advertiser role, access to the pixel and to your site or tag manager. Your prices, areas, and any photos or video. One person who approves. Your team’s feedback on new leads.
Already running Meta ads? We keep your account, its history and the ads that work.
Creative tests
On Meta, the creative does much of the targeting: Meta’s algorithm shows each ad to the people it predicts will act on it. So we test reasons to respond, not shades of one idea.
One idea in three colors. Buyers see the same ad, and the test can only tell you which color.
Three different ideas. Each brings its own leads, and your team’s feedback shows which one works.
For example, a roofing company. New concepts come every month, and a concept keeps its budget only while your team keeps accepting its leads.
Budget math
Enough to test one offer, not to compare ideas. At the US median cost per lead of $27.39 (WordStream and LocaliQ, 2026), $10 a day brings about 11 leads a month. To compare three concepts, we plan for about 30. To leave Meta’s learning phase, an ad set needs about 50 results a week, about $196 a day at that cost. Try your own budget.
| Daily budget | Business | A month | Leads | Per concept | Plan |
|---|---|---|---|---|---|
| $10 | All businesses | $304 | 11 | 4 | Check the offer first |
| $10 | Real estate | $304 | 22 | 7 | Check the offer first |
| $10 | Dental | $304 | 5 | 2 | Check the offer first |
| $20 | All businesses | $608 | 22 | 7 | Check the offer first |
| $20 | Real estate | $608 | 44 | 15 | Compare a few concepts |
| $20 | Dental | $608 | 10 | 3 | Check the offer first |
| $50 | All businesses | $1,520 | 55 | 18 | Compare a few concepts |
| $50 | Real estate | $1,520 | 111 | 37 | Compare a few concepts |
| $50 | Dental | $1,520 | 25 | 8 | Check the offer first |
| $100 | All businesses | $3,040 | 111 | 37 | Compare a few concepts |
| $100 | Real estate | $3,040 | 221 | 74 | Compare a few concepts |
| $100 | Dental | $3,040 | 49 | 16 | Compare a few concepts |
Cost per lead: median US lead campaigns by industry, April 2025 to June 2026 (WordStream and LocaliQ, Facebook Ads Benchmarks 2026). No lead data for B2B, finance or travel: use your own numbers.
A month is the daily budget × 30.4. Meta can spend up to 75% more than the daily budget on a busy day, but no more than 7 times the daily budget in a week. Leads = monthly spend ÷ cost per lead. Per concept assumes an even split, as in a Meta A/B test where each concept is its own ad set. A week is a month ÷ 4.34. By Meta’s guidance, an ad set needs about 50 results within 7 days of its last significant edit to leave the learning phase. Below that, Ads Manager shows it as Learning limited. Ten leads per concept a month is our working rule for a first comparison, not Meta’s.
Measurement
Cost per lead is where measuring starts. A Meta lead is often a two-tap form, so we follow each one to your team’s verdict and move the budget to the ads that bring qualified leads, the ones your team accepts.
With 200 or more instant-form leads a month, and a stage your team reaches within 28 days, your team’s ratings can also teach Meta. That needs a CRM connection, quoted separately. Below that, the ratings steer our decisions.
If any step fails, we fix that first.
A short report on the work, not only the numbers. Every change also shows in your account’s activity history.
Monthly report · October
WonderflowChecked
Changed
Found and fixed
Leads from the site form were counted twice. Fixed on Oct 12, and earlier numbers are marked.
Results, and where each number comes from
Next month
A short video of the “Small groups” concept.
By business
Each market needs its own reason to stop scrolling and its own check after the form. Meta’s rules differ too. Choose yours.
Need to reach people by role? LinkedIn Ads →
Team
Wonderflow’s founders set the direction and our team leads run the work. One founder answers for every project personally, and Pavel, our PPC Lead, runs your campaigns day to day.
Every project has a founder on it and a team lead for each service.
If your specialist changes, the plan, the account history and our notes stay with the project, and so does a founder.
Meet the team →Pricing
Agencies’ own 2026 pricing guides put the usual fee at 10–20% of ad spend or a flat $500 to several thousand dollars a month, often with a setup fee. Wonderflow’s setup starts at $X. Meta Ads management starts at $X a month plus 10% of ad spend, with ad creative included in the agreed plan.
$0
View-only access
From $X
One time · 10 business days
From $Xa month + 10% of ad spend
12-month contract, cancel with one month’s notice, no exit fee
No exit fee, even before the year is up. You can remove our access at any time. The ad account, the pixel and its history, the Page, audiences, creative files and every report stay with you.
We don’t rent out agency ad accounts. Your ads run from your own.
Questions buyers ask
The short answer comes first. Open any question for the detail. Figures and Meta rules checked in October 2026.
Seven checks with view-only access: who owns the account, who sees the ads, the creative, the form or page, how leads are counted, how fast your team replies and what happens after the call. We also read the account’s activity history. You get a written review ranked by impact, usually a few business days after access, then a call with Mike or Alex, our co-founders. The review is yours to use with any team.
It’s enough for one offer and three concepts. At the US median cost per lead of $27.39 (WordStream and LocaliQ, 2026), $1,000 a month brings about 37 leads, about 12 for each concept, enough to spot one that clearly loses. Real estate leads cost less, with a median of $13.74, and dental leads more, at $61.56. Your team will accept fewer leads than Meta counts.
That’s CPM, the cost per 1,000 impressions, and it’s often around $15. Triple Whale’s data on more than 40,000 brands, mostly online stores, put the median at $15.06 for August 2025 to July 2026. Your market, audience, season and placements move it a lot. For a business that needs inquiries, the cost per lead your team accepts is a better yardstick.
Agencies usually charge 10 to 20% of ad spend or a flat fee. Agencies’ own 2026 pricing guides put flat fees from about $500 to several thousand dollars a month, often with a setup fee. A freelance manager often charges less. Whoever you hire, ask who makes the creative and who checks the tracking, since those are often billed extra. Wonderflow’s setup starts at $X and management at $X a month plus 10% of ad spend.
Sometimes. Meta isn’t built to reach people by job title or company the way LinkedIn is. It works for B2B when your buyers are business owners, when you reach people who already know you, such as site visitors and customer lists, or when the first step is light, like a short guide or a demo. If you need decision-makers at specific companies, LinkedIn Ads fits better.
Use an instant form, Meta’s lead ad, for a quick first step: it opens inside Facebook or Instagram, so more people finish it. The Higher intent type adds a screen where people review their answers before sending, which cuts careless leads. Use a page when the offer needs more than one screen. We often test both with the same offer and judge them by the leads your team accepts.
We help you appeal, but only Meta can restore an account. Meta restricts accounts for policy issues, payment problems and sometimes by mistake. Before launch we check your ads against Meta’s rules for your category, which lowers the risk. Your ads run from your own account, not a rented agency account shared with other advertisers.
We don’t promise a cost per lead, a ROAS or a set number of leads. No one can: results depend on your market, your offer and how fast your team replies. What we promise is the work. Every test has a spending limit and a review date, and you see every change in your account’s activity history and in the monthly report.
Insights
Start here
Get a written review of who sees your ads, the creative, the form and what happens to each lead. We rank the issues and go through them with you.
No Meta ad account yet? Tell us what you sell and to whom. We start with a short call, then send a proposal for the 10-business-day setup.