The page today
Crawled Yes
Indexed No, treated as a duplicate of the home page
Matches the search Written about you, not the buyer
Wins the click A generic title
Not in results, and no clicks
What it is
What are SEO services?
Search engine optimization (SEO) is the work of making the pages your buyers need easy for search engines to find, understand and rank, and worth choosing. It covers the site, its content, and its links. Buyers search before they call, so we judge it by inquiries, not traffic alone: do they find you, click and get in touch?
One service page of a payroll software company, and the four steps it has to clear:
After the work
Crawled Yes
Indexed As its own page
Matches the search Written for what buyers search
Wins the click A clear offer in the title
A page buyers find and click, and an inquiry your team can see.
Technical SEO keeps pages crawlable and fast. On-page SEO makes each page match what buyers search. Off-page SEO earns the links and mentions that vouch for the site. See what the free map shows ↓
Step one
What does the free search potential map show?
One priority service in one market, in up to 2 business days: how much buyers search for it, who wins that demand today and why, whether your site is ready to compete, and a first look at AI answers. Then a 20-minute call with Mike or Alex and one direct recommendation.
Our map format, filled in for a typical payroll software company
01 Search demand
How much buyers search for your service, by query group.
Search demand
Found- What we saw
- 38 buyer queries with steady monthly searches. Comparison and pricing queries are more than a third of the commercial demand.
- Why it matters
- Without demand there is nothing to win, so the map checks it before you spend anything.
- What to do
- Build first for the groups buyers search most: the service itself, comparisons and prices.
- How we’ll check
- In the strategy: every query in the keyword map, assigned to the one page that should rank for it.
Check it yourself. Search for your main service. Do the top results answer it, or are they lists?
02 Who wins it today
Two similar competitors and the search leader, page by page.
Who wins it today
Gap- What we saw
- Competitor A is in the top ten for 11 of the 38 queries, with a pricing page and a comparison. You are in the top ten for 4: your brand and two feature pages.
- Why it matters
- Competitors win with page types you don’t have, not with stronger pages.
- What to do
- Add the page types they win with, written better for your buyers.
- How we’ll check
- Your pages in the top ten for the same queries, every month.
Check it yourself. Search your three most important buyer queries. Which competitor shows up most, and with what page?
03 Page types you lack
The pages buyers look for before they get in touch.
Page types you lack
Gap- What we saw
- No comparison page, no pricing page and no pages for the use cases your sales team hears most.
- Why it matters
- Buyers check comparisons and prices before they call. Without a page for that, someone else answers.
- What to do
- A fair comparison page, a pricing page and a page for each of the two most common use cases.
- How we’ll check
- Rankings, clicks and inquiries for each new page.
Check it yourself. Does your site have a page that answers what you cost?
04 Site readiness
Whether your site can compete for the demand it finds.
Site readiness
Gap- What we saw
- Key pages are indexed and load fast on phones. Internal links don’t reach the pages buyers start from.
- Why it matters
- New pages need a site search engines can crawl, and a path from the page to an inquiry.
- What to do
- Two fixes before new pages go live: internal links and structured data.
- How we’ll check
- Indexing and speed of key pages, every month.
Check it yourself. Search for site: and your domain. Are your key pages there?
05 AI snapshot
A first look at what AI answers say about your category.
AI snapshot
Watch- What we saw
- Five buyer questions on ChatGPT, Google AI Overviews and Perplexity, run once. You were named in 2 of 15 answers.
- Why it matters
- AI answers draw on the same comparison and pricing pages. One run is a first look, not a measurement.
- What to do
- If AI answers matter for how your buyers choose, the SEO and GEO strategy covers both in the same time.
- How we’ll check
- In the GEO program: 30 buyer questions on seven AI platforms, every month.
Check it yourself. Ask ChatGPT who to hire for what you sell. Are you named?
06 The recommendation
One direct answer on what to do next.
The recommendation
Found- What we saw
- Go to an SEO strategy: there is demand you can win, and your site can publish new pages in days.
- Why it matters
- Every map ends with one recommendation, so you know what to do next, even if it’s to wait.
- What to do
- One of four: an SEO strategy, an SEO and GEO strategy, fix the site first, or come back later.
- How we’ll check
- A 20-minute call with Mike or Alex to go through it.
Check it yourself. Could your team publish a new page this month?
Every part ends as Found (in place), Gap (missing or broken) or Watch (check again). The map is yours, whether you work with us, your own team or another agency.
SEO and AI search
Is SEO still worth it in 2026?
Yes, if your buyers search. To appear in Google’s AI Overviews and AI Mode, a page has to be indexed and eligible to show with a snippet in Search (Google Search Central). What changes is where the clicks go: the answer often sits above the links.
- GEOBe named and described correctly when buyers ask AI.AI search optimization →
- AEOBe the direct answer to a specific question.
- SEORank the pages buyers need and earn the click. Technical fixes, commercial pages, content, links and mentions.This page
When SEO pays off
- Buyers search for what you sell before they contact anyone.
- A new client is worth enough to fund several months of work before it pays back.
- You can publish and change pages, and approve facts in days, not quarters.
- You want a channel that keeps working between campaigns, so paid search carries less of the load.
When it won’t, yet
- Little search demand for what you sell. The free map checks this before you spend anything.
- You need inquiries next month. Paid search is faster. SEO builds over months.
- Your site can’t be changed, or every change takes a quarter.
The Wonderflow Method
How does our SEO process work?
Four stages, each a complete piece of work with its own result. After each one, you decide whether to continue. First changes on individual queries usually show one to three months after a page goes live, and we judge the trend over six months.
Map, audit, strategy, monthly work
◆ You decide
Up to 2 days Free search potential map
One priority service in one market: how much buyers search for it, who wins that demand today and why, and whether your site is ready to compete for it.
◆ You choose what comes next: an SEO strategy, an SEO and GEO strategy, fix the site first, or come back later.
From you Your site, one priority service and the market.
Optional SEO audit
For when you need a diagnosis before a plan: technical health, content and on-page, internal links, links from other sites and the path to an inquiry, with every issue ranked by impact. One fixed price, $X, for a site of any size in one language, ready in 10 business days. If you start the strategy within 14 days of the report, the audit’s fee counts toward it.
From you Search Console and analytics access.
3–4 weeks SEO strategy
Keyword map, site structure, competitor and results analysis, technical audit, on-page and conversion requirements, link strategy, and a six-month plan with a forecast in three scenarios.
◆ You approve the plan and the forecast.
From you Access to analytics and Search Console, your priority products and the competitors you know.
Monthly Monthly SEO program
The strategy turned into published pages, content and fixes, from a set monthly capacity. Every task is agreed with you before work starts.
◆ You agree each month’s tasks.
From you One owner for the site, and your experts’ check of the facts.
The map, the audit and the strategy stay with you, whether you implement with us, your own team or another agency.
What the monthly work covers
- Keyword map and page map
- What buyers search, grouped by intent, each group mapped to the one page that should rank for it.
- Technical SEO
- Crawling, indexing, redirects, duplicates, speed and mobile, fixed in order of impact.
- Commercial pages and content
- Service, industry, comparison and pricing pages, and articles, written for the buyer and checked with your experts.
- Links and digital PR
- Backlinks and mentions from sites your buyers trust, by a separate plan with targets and budget agreed first. No link packages.
Every month, without spending units
- Monitoring
- Technical health, indexing and security of key pages.
- The panel
- Rankings, clicks and inquiries by page group, plus competitors and their links.
- Priorities
- What changed in search, and what to do about it.
- Report and plan
- Plan, done and result, and a meeting on the next month.
Build a month
What can a month of SEO deliver?
At Growth pace, about 2 service pages, 2 articles and 4 page improvements. The monthly program is a set capacity in units: pick a pace, then change the mix: every task has a fixed size. Monitoring, the panel, the report and the plan run every month without spending units.
| Pace | Units a month | Service pages | Articles | Page improvements |
|---|---|---|---|---|
| Starter | 6 | 1 | 1 | 2 |
| Growth | 12 | 2 | 2 | 4 |
| Scale | 18 | 3 | 3 | 6 |
A turnkey service page takes 3 units, or 1 if your team designs and builds it. An article, a page improvement, a technical fix and a conversion review take 1 each.
Measurement
How do we measure SEO, and what do averages hide?
Query type by query type, down to the inquiries each brings, never by one average. An average hides that organic traffic can rise while inquiries stay flat, and that brand searches make any ranking report look good. So we track a set of buyer queries agreed with you, checked with the same settings every month, and report each query type on its own, down to the inquiries it brings. Pick a step for the details.
Commercial visibility
- We count
- Positions for a set of buyer queries agreed with you, checked with the same settings every month, each query type on its own: service, industry, comparison, pricing, informational and brand.
- We leave out
- Brand queries in the headline number. They make any ranking report look good.
- Source
- Rank tracking and Search Console. Rankings vary with location, device and updates, so we compare like with like.
Clicks
- We count
- Clicks and click-through rate by page group, from Search Console.
- We leave out
- Traffic to pages that never lead to an inquiry, such as old blog posts.
- Source
- Search Console. AI Overviews can take clicks even when a page ranks, so clicks are counted on their own.
Organic inquiries
- We count
- Demo, quote and contact requests from organic search, by landing page, counted once.
- We leave out
- Spam, duplicates and job applications.
- Source
- Your analytics and CRM, with the landing page on every request.
Qualified pipeline
- We count
- Opportunities and deals from organic inquiries, where your CRM records them.
- We leave out
- Deals from people who only read an article and came back by another channel. They go on a separate line.
- Source
- Your CRM. We don’t guarantee positions, traffic or inquiries: the strategy sets a forecast in three scenarios, and every report sets the result against it.
What you get every month
A report on what we checked, what shipped, what we found and fixed, and what comes next.
Our report format, filled in for a typical month of a payroll software company.
Monthly SEO report
Month 4
Checked
- Agreed buyer queries, same settings
- Every month
- Brand queries
- On their own line
- Technical health of key pages
- No critical errors
Shipped
- Comparison page for startups under 50 staffPublished in week 1
- Pricing page with costs for 5, 20 and 50 staffPublished in week 3
- Links from the feature pages to bothChecked on the site
Found and fixed
The pricing page went live with a noindex tag left from staging. Fixed the next day, and every new page is now checked for it before release.
Next month
Two use-case pages, for remote teams and for agencies, once your sales team confirms the questions buyers ask.
By business
What do your buyers search, and which pages win it?
It depends on how your buyers compare. Software buyers compare alternatives and prices, property owners compare fees and reviews, practice managers want proof they can trust. Pick your business.
B2B software
- Buyers search
- “payroll software for startups”, “payroll software alternatives”, “payroll software pricing”
- The pages that win
- Comparison and alternatives pages, pricing pages, and lists on review sites.
- What counts as an inquiry
- A demo request from a company in your size range.
- What we check first
- A page for every comparison buyers make, and whether the lists that rank include you.
Real estate
- Buyers search
- “property management austin”, “property management fees”, “how to choose a property manager”
- The pages that win
- A page for each city and service, a fee page that explains what owners pay, and current reviews.
- What counts as an inquiry
- An owner inquiry for a property you can manage.
- What we check first
- Whether every city you serve has its own page, and whether the fee page answers the questions owners ask.
Travel
- Buyers search
- “corporate travel management”, “business travel for mid-size companies”, “travel policy template”
- The pages that win
- Pages by company size and need, such as policy, duty of care and invoicing, and guides for travel managers.
- What counts as an inquiry
- A demo or call request from a company whose teams travel every month.
- What we check first
- Which pages the lists and the AI Overview cite, and whether yours answers the same questions.
Healthcare
- Buyers search
- “medical billing company for clinics”, “outsourced medical billing cost”, “billing for physical therapy”
- The pages that win
- Pages by specialty, a pricing page that explains how billing is charged, and proof of compliance.
- What counts as an inquiry
- A consultation request from a practice in a specialty you serve.
- What we check first
- Specialty pages, a clear pricing page, and who wrote and reviewed each page.
Google’s quality guidelines hold pages about health and money to a higher standard of trust. Healthcare marketing →
Fintech
- Buyers search
- “expense cards for startups”, “corporate card with spend limits”, “expense management software comparison”
- The pages that win
- Comparison pages, feature pages by use case, and pricing with every fee spelled out.
- What counts as an inquiry
- A demo or sign-up from a company that passes your eligibility checks.
- What we check first
- Whether fee and eligibility pages are clear and current, and who reviews them.
Pages about money get the same stricter reading. Fintech marketing →
Team
Two founders, one strategy.
Every project has a founder on it and a team lead for each service. Our SEO team runs your program day to day, and a designer and a developer join for page tasks.
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Every project has a founder on it and a team lead for each service.
- SEO teamAn SEO specialist, a marketer, a copywriter and a project manager. A designer and a developer join for page tasks.
If the people on your program change, the plan, the page map and our notes stay with the project, and so does a founder.
- 2015founded
- 100+client projects
- 15+projects for US companies
Most of our clients come through a recommendation. Meet the team →
Price
How much do SEO services cost?
The search potential map is free. The strategy starts at $X, and the monthly program starts at $X a month, set by the pace you choose. SEO is usually sold as a monthly retainer, often after a one-time audit or strategy.
Free search potential map
$0
Up to 2 business days
- One priority service in one market
- Search demand, who wins it today and why
- Whether your site is ready to compete, and a call with Mike or Alex
SEO strategy
From $X
One time · 3–4 weeks
- Keyword map and site structure
- Competitor, results and technical analysis
- Requirements for pages, links and conversion
- A six-month plan with a forecast in three scenarios
Monthly program
From $X a month
Starter, Growth or Scale pace
- 6, 12 or 18 units of work a month
- Monitoring, the panel, the report and the plan without spending units
- Every task agreed with you before work starts
How the program works
- The pace sets the price. You can change it from the next month.
- Unused units move to the next month if the delay is ours.
- Link building has its own plan, and the placement budget is agreed with you first.
If you leave
Give us 10 business days’ notice. The map, the strategy, every page we built and every report stay with you, and so do your Search Console and analytics.
- What moves the price
- For the monthly program, only the pace. For the strategy, the size of the site and the number of markets and languages.
- Not included
- The link placement budget, translation, and development beyond the agreed tasks. Each is quoted separately.
At six months we set the trend against the forecast with you and agree on what to change.
Questions buyers ask
SEO FAQ
The short answer comes first. Open any question for the detail.
Is SEO dead now with AI?No. AI answers draw on it.
Google’s AI Overviews and AI Mode use pages that are indexed and eligible to show in Search, so SEO is still how you get into them. What changes is where the clicks go: the answer often sits above the links. That makes clear, well-structured pages and a measurement that goes beyond traffic more important, not less.
How long does SEO take to work?First moves in 1–3 months. Judge at six.
Search engines need time to crawl changes and start showing pages for new queries. The map takes up to two business days and the strategy three to four weeks. The first pages and fixes go live in the first month of the program. First changes on individual queries usually show one to three months after publication, and we judge the trend in traffic and inquiries over six months.
How do SEO agencies charge?A monthly retainer, a project fee or an hourly rate.
Agencies usually charge a monthly retainer, a fixed fee for a project or an hourly rate for consulting. Ours: the map is free, the strategy starts at $X as a fixed fee, and the monthly program starts at $X a month. The monthly price depends only on the pace, in units a month.
Is it worth hiring an SEO company?If your buyers search, and you can’t staff it yourselves.
An agency is worth it when buyers search for what you sell and you don’t have a technical SEO, a content team and someone to earn links in house. If you do, SEO consulting is often enough: we set priorities and check the work, and your team ships it. The free map shows whether there is demand worth paying for before you hire anyone.
Can ChatGPT do SEO?It drafts. It can’t decide or earn trust.
AI tools research, cluster keywords and draft faster than people. They can’t confirm facts about your company, see your analytics and CRM, decide what matters most or earn links from other sites. AI helps. Behind every decision is a person you know by name: we use AI for research, clustering and first drafts, and a specialist checks every source and conclusion and approves every page before it goes live.
Can you guarantee first-page rankings?No. No one can.
We don’t promise rankings or a set number of leads. No one can: rankings depend on search engines, competitors and how quickly changes go live. We control the work: pages, fixes, content and links. The strategy sets a forecast in three scenarios, and every monthly report compares the result with it.
What’s the difference between SEO and GEO?SEO ranks pages. GEO shapes AI answers.
SEO gets the right pages ranked and clicked in search results. GEO works on what AI assistants say about you: whether they name you, describe you correctly and cite your sources. GEO runs on SEO, so our GEO program includes it.
Do you work with our developers?Yes, or we build it ourselves.
We can write, design and build pages and ship agreed technical fixes within the monthly units. If your developer makes the changes, we write the brief, answer questions and check the result on the site. Before the first month we agree who implements what.
What do you need from us to start?Access, priorities and one owner for the site.
Access to Google Analytics and Search Console, your priority products or services, the competitors you know and a contact who owns the site. If some data is missing, we say how that affects the conclusions and the forecast.
Insights
Research, an article and a guide for search
Inside Whitewill: the marketing system behind 177 hostnames
A developer search, a project launch, an owner inquiry, a partner referral. Whitewill gives each a different entrance. Here is how those routes fit together and what other property businesses can learn.CheckedAI search optimization: what to check, change and measure
An AI answer can leave out a company, describe its offer incorrectly or cite a source that explains the product poorly. Each observation calls for investigation. The practical work starts by recording the answer and checking the information behind it.CheckedIdeal customer profile (ICP): a B2B template with examples
Nine fields, filled in for a typical B2B company. How to build your own from won and lost deals, how it differs from a buyer persona, and how it becomes a LinkedIn target list and Google Ads settings.Checked
Start here
Is SEO worth investing in for you now?
Within two business days you’ll know whether there’s search demand worth competing for, who wins it today and where to start. The map is free.
What happens next
- 01Tell us your site, one priority service and the market.
- 02Within two business days you get the map: demand, competitors, site readiness and a first look at AI answers.
- 03A 20-minute call with Mike or Alex and one direct recommendation.
Already know you need a diagnosis? Request an SEO audit: a ranked list of what blocks your rankings and inquiries, with briefs your developers can work from.