Keywords General “inventory” searches
- Search
- Ad
- Homepage
- Button click
Clicks counted as leads
Pay for the searches that bring customers.
Your team tells us which inquiries were good, and we move the money there.
The account stays yours, and you see every change we make.
Pick your business
What it is
A Google Ads agency is a PPC agency that plans, builds and runs your campaigns on Google: Search, Performance Max, Shopping, Display, YouTube and more. It chooses which searches to pay for, writes the ads, picks the page each ad leads to, and sets bids and budgets. A good one also checks which clicks become real inquiries and moves money toward the searches that bring them.
One buyer searches for inventory software for distributors. Two ways to run the campaign:
Keywords General “inventory” searches
Clicks counted as leads
Keywords Inventory software for distributors
Tracking Form received once, then checked by sales
Real inquiries
Step one
Our free PPC audit checks six things with read-only access, so we can’t change anything. Usually a few business days after access, you get a written review with the issues ranked by impact, then a call with Mike or Alex, our co-founders.
Our audit format, filled in for a typical condo developer’s account
Where your money went, and how much was wasted on searches that could never buy.
Finding 02 · Search terms
Fix nowCheck it yourself. Open the search terms report for the last 30 days, sorted by cost. Which searches would no customer type?
Whether the page each ad leads to answers the search that brought the click.
Finding 08 · Ads and landing pages
TestCheck it yourself. Click your own top ad. Does the first screen of the page answer the search?
What the account counts as a conversion: real inquiries, or button clicks and duplicates.
Finding 04 · Conversion tracking
Fix nowCheck it yourself. Send a test inquiry through your form. Does Google Ads count it once?
How much of the result comes from people who already searched for your name.
Result · Brand and new demand
Leave as isCheck it yourself. Look at last month’s conversions. How many came from searches for your company name?
Whether your team’s answers ever reach the account, so bidding can learn from them.
Finding 10 · Sales results
Fix nowCheck it yourself. Pick ten inquiries from last month. Does Google Ads know which of them became customers?
What changed in the account and when, and who made each change: a person, a tool or Google’s automatic recommendations.
Finding 01 · Change history
Fix nowCheck it yourself. Open the change history for the last 30 days. Who changed what, and how much came from automatic recommendations?
Every issue is marked Fix now, Test or Leave as is. After the call, you choose: make the fixes yourselves, ask us to quote them, or keep what works.
Setup and monthly work
Setup in 10 business days, then weekly PPC management of search terms, bids and budgets, a test or two every month and a short monthly report. Your team’s feedback decides what we improve next.
◆ You approve
We check what the account counts as a conversion and send a test inquiry through each form.
◆ You confirm what a good inquiry is.
From you Access to Google Ads, Google Analytics, Google Tag Manager and your site.
Buyer searches, competing ads and offers, then the campaign structure and a negative keyword list.
From you Your prices, margins and where you sell.
Ad copy and assets, and the page each ad group leads to.
◆ You approve the ads.
Daily budgets, bidding and locations, and every test inquiry recorded once.
◆ You approve the budget.
Campaigns go live, and we read the first week’s search terms every day.
From you Your team’s marks on new inquiries.
The 10 days start once we have access and your inputs. On day 10 you have live campaigns, tested tracking, a setup plan and priorities for the first month.
Budget math
At $20 a day, about $608 a month, you can usually test one narrow set of searches, but not judge a whole market. That buys about 120 clicks at $5 a click, or about 12 at $50. Check your own numbers below.
| Daily budget | Business | A month | Clicks | Conversions | Plan |
|---|---|---|---|---|---|
| $20 | All businesses | $608 | 112 | 9 | Start narrow |
| $20 | B2B and business services | $608 | 104 | 5 | Start narrow |
| $20 | Real estate | $608 | 189 | 7 | Start narrow |
| $20 | Dental | $608 | 76 | 8 | Start narrow |
| $50 | All businesses | $1,520 | 280 | 23 | One focused campaign |
| $50 | B2B and business services | $1,520 | 259 | 13 | Start narrow |
| $50 | Real estate | $1,520 | 472 | 17 | One focused campaign |
| $50 | Dental | $1,520 | 190 | 20 | One focused campaign |
| $100 | All businesses | $3,040 | 561 | 46 | Room for automated bidding |
| $100 | B2B and business services | $3,040 | 518 | 25 | One focused campaign |
| $100 | Real estate | $3,040 | 944 | 35 | Room for automated bidding |
| $100 | Dental | $3,040 | 380 | 41 | Room for automated bidding |
Conversions as Google Ads counts them. Your team will accept fewer than this. The first months show how many.
Medians for US search campaigns by industry, April 2025 to March 2026 (WordStream and LocaliQ). Your account may differ.
Monthly budget = daily budget × 30.4, the most Google spends in a month. On a busy day Google can spend up to twice the daily budget. Clicks = monthly budget ÷ cost per click. Conversions = clicks × conversion rate. The plans are our working rule, not a Google requirement: under 15 conversions a month, start narrow. From 15, one focused campaign. From 30, room for automated bidding.
Measurement
We judge Google Ads by the inquiries your team accepts, not by clicks or form fills. Pick a step for the details.
Every change shows in your account’s change history, with the name of whoever made it.
Our report format, filled in for a typical month of a machine shop.
Monthly report
October
Calls from the site were counted twice. Fixed on Oct 12, and earlier numbers are marked.
Test turnaround times in the ad copy, once your team confirms them.
By business
Wonderflow runs Google Ads for clinics, B2B software companies, manufacturers, real estate developers and tour operators. Pick yours.
Long B2B sales across several channels? See B2B PPC →
Team
Pavel, our PPC Lead, runs your Google Ads account day to day. The founders set the direction, and one of them answers for your project personally.
Every project has a founder on it and a team lead for each service.
If your specialist ever changes, the setup plan, the account history and our notes stay with the project, and so does a founder.
Most of our clients come to us through a recommendation. Meet the team →
Price
US agencies usually charge 10–20% of ad spend or a flat fee. At Wonderflow, Google Ads setup starts at $X. Management starts at $X a month plus 10% of actual ad spend. You pay the ad budget to Google directly.
$0
Read-only access
From $X
One-time · 10 business days
From $X a month + 10% of ad spend
12-month contract, cancel with one month’s notice, no exit fee
No exit fee, even before the year is up. You can remove our access at any time. The account, its history, conversions and every report stay with you.
At three months we go through the results with you and agree on what to change.
Questions buyers ask
The short answer comes first. Open any question for the detail.
Six checks with read-only access: your search terms, how ads match their landing pages, conversion tracking, brand and new demand, whether sales results reach the account, and the account’s change history. Usually a few business days after access, you get a written review with the issues ranked by impact, then a call with Mike or Alex, our co-founders. The review is yours to use with any team.
At $500 a month, you get about 155 clicks at $3.22, the median cost per click for real estate, or about 51 at $9.87, the median for legal services. At real estate prices, that’s enough to test one narrow set of buyer searches, not to judge a whole market or train automated bidding. Try your own numbers in the calculator above.
At $10 a day, Google spends up to about $304 a month. At $5.42, the median cost per click for US search campaigns in WordStream and LocaliQ’s 2026 benchmarks, that buys about 56 clicks and 5 conversions as Google Ads counts them. That can test a few local searches with cheap clicks, but it won’t give automated bidding enough data to learn.
No, Wonderflow is not a Google Partner. Google Partner is a badge for agencies that meet Google’s thresholds for client ad spend and optimization score. It doesn’t tell you who will run your campaigns. At Wonderflow that’s Pavel, our PPC Lead, with one of our founders answering for your project.
Search campaigns come first, because they reach people who are already looking. Performance Max, Shopping, YouTube and Display join only when they fit your goal and your tracking counts real inquiries.
Performance Max shows ads across Search, YouTube, Gmail and other Google sites. If it learns from raw form fills, it can find cheap junk leads. We use it where accepted inquiries are counted, with brand exclusions and negative keywords. Google suggests giving a new campaign at least six weeks before judging it.
We set up offline conversion import, so the inquiries your team accepts go back to Google Ads and bidding learns from them. Google takes these results up to 90 days after the click, so for longer sales we send an earlier stage, such as a qualified inquiry. Setting up the import is quoted separately, because it depends on your CRM. Without a CRM, your team marks inquiries and we use those marks.
We don’t promise a set number of leads or sales. No one can: results depend on demand in your market, your offer and how fast your team replies. What we promise is the work. Every test has a spending limit and a review date, and every change shows in your account’s change history.
US agencies’ own pricing articles in 2026 put the usual fee at 10–20% of ad spend, or a flat fee from about $500 to several thousand dollars a month, plus a one-time setup fee. Our setup starts at $X, then $X a month plus 10% of ad spend.
Campaigns go live on day 10 of setup. Clicks and search terms show from day one, and inquiries from the first week. Inquiries your team accepts can be judged from the first month, and deals follow your sales cycle. Google suggests at least six weeks before judging a new Performance Max campaign. At three months we go through the results with you.
We start with a call. Tell us what you sell, where and to whom, and on the call we go through your offer, your market and a first budget. Then you get a proposal for the 10-business-day setup.
A freelance Google Ads expert or consultant can run one simple account well. Hire a PPC agency like us when the ads, the pages they lead to and the tracking all need work, because we do all three. You also get a team: a specialist in your account and a founder on every project.
Insights
Start here
Get a free Google Ads audit: a written review of search terms, ads, landing pages, conversion tracking and account changes. We rank the issues by impact, so you know what to fix first.
Starting Google Ads from scratch? Tell us what you sell, where and to whom. We call about your offer, your market and a first budget, then send a proposal for the 10-business-day setup.