Wonderflow Get a free audit
  1. Home
  2. Services
  3. Google Ads

Google Ads agency for leads and sales

Pay for the searches that bring customers.

Your team tells us which inquiries were good, and we move the money there.

To start
Read-only access
Setup
10 business days

The account stays yours, and you see every change we make.

Example, a dental clinic: an ad shows for the search “dental implants cost”. Your team marks which inquiries were a good fit. The search “dental assistant jobs” is excluded, and the same budget moves to the searches that bring customers.

What it is

What does a Google Ads agency do?

A Google Ads agency is a PPC agency that plans, builds and runs your campaigns on Google: Search, Performance Max, Shopping, Display, YouTube and more. It chooses which searches to pay for, writes the ads, picks the page each ad leads to, and sets bids and budgets. A good one also checks which clicks become real inquiries and moves money toward the searches that bring them.

One buyer searches for inventory software for distributors. Two ways to run the campaign:

Keywords General “inventory” searches

  1. Search
  2. Ad
  3. Homepage
  4. Button click

Clicks counted as leads

Keywords Inventory software for distributors

Tracking Form received once, then checked by sales

  1. Search
  2. Ad
  3. Page for distributors
  4. Inquiry

Real inquiries

Step one

What we check in a free Google Ads audit

Our free PPC audit checks six things with read-only access, so we can’t change anything. Usually a few business days after access, you get a written review with the issues ranked by impact, then a call with Mike or Alex, our co-founders.

Our audit format, filled in for a typical condo developer’s account

01 Search terms

Where your money went, and how much was wasted on searches that could never buy.

Finding 02 · Search terms

Fix now
What we saw
Searches for rentals and real estate agent jobs took a large share of spend in the new condos campaign.
Why it matters
That money could go to searches for new condos, the ones your sales team books tours from.
What to change
A negative keyword list for rentals and jobs, and phrase match in the two broadest ad groups.
How we’ll check
Share of spend on condo searches, four weeks before and after.

Check it yourself. Open the search terms report for the last 30 days, sorted by cost. Which searches would no customer type?

02 Ads and landing pages

Whether the page each ad leads to answers the search that brought the click.

Finding 08 · Ads and landing pages

Test
What we saw
The ads lead with lifestyle words. The page opens with prices and floor plans, which is what people who request tours look for.
Why it matters
When the ad says what the page says, more of the people who click are the ones who would book a tour.
What to change
Test an ad with the starting price and floor plans against the current ad in the two largest ad groups.
How we’ll check
Tour requests per click for each ad, with a $1,500 spending limit and a review four weeks after launch.

Check it yourself. Click your own top ad. Does the first screen of the page answer the search?

03 Conversion tracking

What the account counts as a conversion: real inquiries, or button clicks and duplicates.

Finding 04 · Conversion tracking

Fix now
What we saw
Three conversion actions count the same tour request: the form, the thank-you page and a click on the phone number. Automated bidding learns from all three.
Why it matters
Bidding treats page views and phone clicks as tour requests, so it learns the wrong lesson.
What to change
Keep the form as the one main conversion. Count calls only when they last 60 seconds or more. Make the rest secondary.
How we’ll check
A new test request is recorded once, and conversions match the sales inbox within a week.

Check it yourself. Send a test inquiry through your form. Does Google Ads count it once?

04 Brand and new demand

How much of the result comes from people who already searched for your name.

Result · Brand and new demand

Leave as is
What we saw
Searches for the project by name run in their own campaign and are reported apart from new demand.
Why it matters
You see what new searches bring, not only people who already knew you.
What to change
Nothing. Keep it.

Check it yourself. Look at last month’s conversions. How many came from searches for your company name?

05 Sales results

Whether your team’s answers ever reach the account, so bidding can learn from them.

Finding 10 · Sales results

Fix now
What we saw
Tour requests reach your sales team by email. Nothing records which of them booked a tour, so Google only knows that a form was sent.
Why it matters
Bidding can’t tell a buyer from a renter who filled in the form by mistake.
What to change
Your team marks each request in a shared sheet every week: tour booked, not a fit or no answer. With a CRM, these marks can go back to Google. That setup is quoted separately.
How we’ll check
Every request from the last month has a mark.

Check it yourself. Pick ten inquiries from last month. Does Google Ads know which of them became customers?

06 Change history

What changed in the account and when, and who made each change: a person, a tool or Google’s automatic recommendations.

Finding 01 · Change history

Fix now
What we saw
Seven changes by people in two months, the last on September 2. In the same period, Google applied 11 of its own recommendations, including broad match in two ad groups.
Why it matters
Nobody is reading the search terms or deciding which recommendations fit, so the account drifts toward broader, cheaper and less useful traffic.
What to change
A person reviews search terms, bids and budgets every week. Turn off auto-apply for keywords and match types.
How we’ll check
Weekly changes by a person in the history, and no automatic keyword changes next month.

Check it yourself. Open the change history for the last 30 days. Who changed what, and how much came from automatic recommendations?

Every issue is marked Fix now, Test or Leave as is. After the call, you choose: make the fixes yourselves, ask us to quote them, or keep what works.

Setup and monthly work

What’s included in Google Ads management

Setup in 10 business days, then weekly PPC management of search terms, bids and budgets, a test or two every month and a short monthly report. Your team’s feedback decides what we improve next.

Setup · 10 business days

◆ You approve

Days 1–2 Tracking and goals

We check what the account counts as a conversion and send a test inquiry through each form.

◆ You confirm what a good inquiry is.

From you Access to Google Ads, Google Analytics, Google Tag Manager and your site.

Days 3–5 Research and structure

Buyer searches, competing ads and offers, then the campaign structure and a negative keyword list.

From you Your prices, margins and where you sell.

Days 6–7 Ads and pages

Ad copy and assets, and the page each ad group leads to.

◆ You approve the ads.

Days 8–9 Budgets and checks

Daily budgets, bidding and locations, and every test inquiry recorded once.

◆ You approve the budget.

Day 10 Launch

Campaigns go live, and we read the first week’s search terms every day.

From you Your team’s marks on new inquiries.

The 10 days start once we have access and your inputs. On day 10 you have live campaigns, tested tracking, a setup plan and priorities for the first month.

After launch

Every week
Search terms, exclusions, bids, budgets and ad messages. New inquiries checked against your team’s marks.
Every month
Tests with a hypothesis, a spending limit and a review date.
Within 2 business days
We fix broken tracking, rejected ads or spend off plan.

Google’s automation, with limits

Automated bidding
Only when conversions are real inquiries, never button clicks.
Broad match and AI Max
Only with negative keywords and search terms checked every week.
Performance Max
Only where accepted inquiries are counted, with your brand excluded.
Auto-applied recommendations
Off. We read them every week and apply the ones that fit.

Budget math

Is $20 a day enough for Google Ads?

At $20 a day, about $608 a month, you can usually test one narrow set of searches, but not judge a whole market. That buys about 120 clicks at $5 a click, or about 12 at $50. Check your own numbers below.

Use your own numbers
About $608 a month 112 clicks9 conversions as Google Ads counts them Under 15Start narrow 15 to 29One focused campaign 30 or moreRoom for automated bidding Start narrow. Enough to test one tight set of searches in one area. Judge it over months, not weeks. At this budget our fee can be more than your ad spend, and we’ll tell you on the call if that doesn’t make sense. Your team will accept fewer than this. The first months show how many. Send these numbers with my request →
A month of Google Ads at three daily budgets
Daily budgetBusinessA monthClicksConversionsPlan
$20All businesses$6081129Start narrow
$20B2B and business services$6081045Start narrow
$20Real estate$6081897Start narrow
$20Dental$608768Start narrow
$50All businesses$1,52028023One focused campaign
$50B2B and business services$1,52025913Start narrow
$50Real estate$1,52047217One focused campaign
$50Dental$1,52019020One focused campaign
$100All businesses$3,04056146Room for automated bidding
$100B2B and business services$3,04051825One focused campaign
$100Real estate$3,04094435Room for automated bidding
$100Dental$3,04038041Room for automated bidding

Conversions as Google Ads counts them. Your team will accept fewer than this. The first months show how many.

Medians for US search campaigns by industry, April 2025 to March 2026 (WordStream and LocaliQ). Your account may differ.

How the math works

Monthly budget = daily budget × 30.4, the most Google spends in a month. On a busy day Google can spend up to twice the daily budget. Clicks = monthly budget ÷ cost per click. Conversions = clicks × conversion rate. The plans are our working rule, not a Google requirement: under 15 conversions a month, start narrow. From 15, one focused campaign. From 30, room for automated bidding.

Measurement

How we measure Google Ads: from click to customer

We judge Google Ads by the inquiries your team accepts, not by clicks or form fills. Pick a step for the details.

Click

We count
Clicks and cost for each search.
We leave out
Searches that can’t buy. They go on the negative keyword list every week.
Source
Your Google Ads account.

Inquiry

We count
Each form and call, once. A test inquiry at launch and after any change to a form follows the whole path: form, inbox, Google Ads, analytics, CRM.
We leave out
Spam, duplicates, button clicks and page views.
Source
Google Ads and your analytics.

Accepted by your team

We count
Inquiries your team marks as a fit, and the cost per accepted inquiry.
We leave out
Inquiries your team turns down.
Source
Your CRM or your team’s marks. Where your CRM allows, offline conversion import sends accepted inquiries back to Google Ads within 90 days of the click, so bidding learns from what your team accepts.

Customer

We count
Deals from your CRM, on your sales cycle.
We leave out
Searches for your brand. We report them apart from new demand.
Source
Your CRM.

What you get every month

Every change shows in your account’s change history, with the name of whoever made it.

Our report format, filled in for a typical month of a machine shop.

Monthly report

October

Checked

Test inquiry through both forms
Arrived, counted once
Search terms, every week
4 reviews
Spend against plan
On plan

Changed

  • Excluded 41 searches for jobs, DIY and single parts
  • New ad copy test in two ad groupsReview on Nov 14
  • Moved budget from general searches to quote searchesYou approved on Oct 9

Found and fixed

Calls from the site were counted twice. Fixed on Oct 12, and earlier numbers are marked.

Next month

Test turnaround times in the ad copy, once your team confirms them.

By business

Google Ads for your kind of business

Wonderflow runs Google Ads for clinics, B2B software companies, manufacturers, real estate developers and tour operators. Pick yours.

Clinics and dental

A good inquiry
A patient nearby books a consultation for a treatment you offer.
We usually exclude
Jobs, free care, home remedies, other cities.
Who marks it
Your front desk.
What we watch first
Booked consultations, and calls as well as forms.

B2B software

A good inquiry
A demo request from a company that fits your customer profile.
We usually exclude
Free tools, logins, jobs, tutorials.
Who marks it
Your sales team.
What we watch first
Demos your team accepts, and brand apart from new demand.

Long B2B sales across several channels? See B2B PPC →

Manufacturing

A good inquiry
A quote request for parts, specs and volumes you produce.
We usually exclude
Jobs, DIY, single parts, student projects.
Who marks it
Your sales or estimating team.
What we watch first
Quote requests that reach quoting.

Real estate

A good inquiry
A tour or consultation request from a buyer for your project.
We usually exclude
Rentals, agent jobs, other areas.
Who marks it
Your sales team.
What we watch first
Tours booked, and calls from the ads.

Real estate marketing →

Travel

A good inquiry
A trip request with dates and group size.
We usually exclude
Cheap flights, visas, jobs, free guides.
Who marks it
Your reservations team.
What we watch first
Requests with dates, and bookings by season.

Team

Who runs your Google Ads account?

Pavel, our PPC Lead, runs your Google Ads account day to day. The founders set the direction, and one of them answers for your project personally.

  • Mikhail Sezemov MikeHow buyers find you
  • Alex Petrov AlexWhat happens when they do

Every project has a founder on it and a team lead for each service.

  • Pavel PavelPPC Lead. Judges the work by the inquiries your team accepts, not by clicks.

If your specialist ever changes, the setup plan, the account history and our notes stay with the project, and so does a founder.

  • 2015founded
  • 100+client projects
  • 10+countries

Most of our clients come to us through a recommendation. Meet the team →

Price

How much does Google Ads management cost?

US agencies usually charge 10–20% of ad spend or a flat fee. At Wonderflow, Google Ads setup starts at $X. Management starts at $X a month plus 10% of actual ad spend. You pay the ad budget to Google directly.

Free audit

$0

Read-only access

  • Six checks, including your change history
  • A written review, usually a few business days after access
  • A call with Mike or Alex to go through it
Get a free audit

Setup

From $X

One-time · 10 business days

  • Buyer and competitor research
  • Campaign structure, keywords and negative keywords
  • Ad copy and the page each ad leads to
  • Conversion tracking checked with a test inquiry

Management

From $X a month + 10% of ad spend

12-month contract, cancel with one month’s notice, no exit fee

  • Search terms, bids and budgets every week
  • Monthly tests with a spending limit
  • A monthly report and next priorities

How the fee works

  • The 10% is of your actual spend, not a planned budget.
  • Google bills your company directly. We never handle your ad budget.
  • We don’t raise the budget without your OK, and every increase has a reason and a review date.

If you leave

No exit fee, even before the year is up. You can remove our access at any time. The account, its history, conversions and every report stay with you.

Already running Google Ads?
Fixes from the audit are quoted as setup. Campaigns that work keep running.
What moves the price
The number of campaigns, markets and languages, and how complex your tracking is.
Not included
The ad budget, new landing pages, banners and video, CRM setup and third-party call tracking.

At three months we go through the results with you and agree on what to change.

Questions buyers ask

Google Ads FAQ

The short answer comes first. Open any question for the detail.

What does the free Google Ads audit include?Six checks, a written review and a call.

Six checks with read-only access: your search terms, how ads match their landing pages, conversion tracking, brand and new demand, whether sales results reach the account, and the account’s change history. Usually a few business days after access, you get a written review with the issues ranked by impact, then a call with Mike or Alex, our co-founders. The review is yours to use with any team.

Is $500 a month enough for Google Ads?For one narrow test, if clicks are cheap.

At $500 a month, you get about 155 clicks at $3.22, the median cost per click for real estate, or about 51 at $9.87, the median for legal services. At real estate prices, that’s enough to test one narrow set of buyer searches, not to judge a whole market or train automated bidding. Try your own numbers in the calculator above.

Is $10 a day enough for Google Ads?Only for cheap clicks in one area.

At $10 a day, Google spends up to about $304 a month. At $5.42, the median cost per click for US search campaigns in WordStream and LocaliQ’s 2026 benchmarks, that buys about 56 clicks and 5 conversions as Google Ads counts them. That can test a few local searches with cheap clicks, but it won’t give automated bidding enough data to learn.

Are you a Google Partner?No. Ask who will work in your account.

No, Wonderflow is not a Google Partner. Google Partner is a badge for agencies that meet Google’s thresholds for client ad spend and optimization score. It doesn’t tell you who will run your campaigns. At Wonderflow that’s Pavel, our PPC Lead, with one of our founders answering for your project.

Which Google Ads campaign types do you run?Search first, the others when they fit.

Search campaigns come first, because they reach people who are already looking. Performance Max, Shopping, YouTube and Display join only when they fit your goal and your tracking counts real inquiries.

Do you use Performance Max for lead generation?Only when it learns from accepted inquiries.

Performance Max shows ads across Search, YouTube, Gmail and other Google sites. If it learns from raw form fills, it can find cheap junk leads. We use it where accepted inquiries are counted, with brand exclusions and negative keywords. Google suggests giving a new campaign at least six weeks before judging it.

Can you send sales results from our CRM back to Google Ads?Yes, where your CRM allows it.

We set up offline conversion import, so the inquiries your team accepts go back to Google Ads and bidding learns from them. Google takes these results up to 90 days after the click, so for longer sales we send an earlier stage, such as a qualified inquiry. Setting up the import is quoted separately, because it depends on your CRM. Without a CRM, your team marks inquiries and we use those marks.

Can you guarantee results?No. No one can. We promise the work.

We don’t promise a set number of leads or sales. No one can: results depend on demand in your market, your offer and how fast your team replies. What we promise is the work. Every test has a spending limit and a review date, and every change shows in your account’s change history.

How much does a Google Ads agency cost?Usually 10–20% of spend, or a flat fee.

US agencies’ own pricing articles in 2026 put the usual fee at 10–20% of ad spend, or a flat fee from about $500 to several thousand dollars a month, plus a one-time setup fee. Our setup starts at $X, then $X a month plus 10% of ad spend.

How long does Google Ads take to work?A month to judge inquiries, longer for deals.

Campaigns go live on day 10 of setup. Clicks and search terms show from day one, and inquiries from the first week. Inquiries your team accepts can be judged from the first month, and deals follow your sales cycle. Google suggests at least six weeks before judging a new Performance Max campaign. At three months we go through the results with you.

What if we don’t have a Google Ads account yet?A call first, then a setup proposal.

We start with a call. Tell us what you sell, where and to whom, and on the call we go through your offer, your market and a first budget. Then you get a proposal for the 10-business-day setup.

Why hire a PPC agency and not a freelance Google Ads expert?A freelancer can suit one simple account.

A freelance Google Ads expert or consultant can run one simple account well. Hire a PPC agency like us when the ads, the pages they lead to and the tracking all need work, because we do all three. You also get a team: a specialist in your account and a founder on every project.

Start here

What should you fix in your Google Ads account first?

Get a free Google Ads audit: a written review of search terms, ads, landing pages, conversion tracking and account changes. We rank the issues by impact, so you know what to fix first.

What happens next
  1. 01Tell us about your business and your account.
  2. 02We send simple steps to give us read-only access, so we can’t change anything.
  3. 03Usually a few business days after access, you get the written review, then a call with Mike or Alex.

Starting Google Ads from scratch? Tell us what you sell, where and to whom. We call about your offer, your market and a first budget, then send a proposal for the 10-business-day setup.

Essential cookies keep the site working. You choose whether to allow analytics and marketing cookies.

Essential: always on