Be found in each new market, in the words its buyers use.
We research each market, show its buyers the right version, and judge it by inquiries.
One new market per map, and it stays with you. No ranking guarantees.
Pick a market
What it is
International SEO is the work that helps buyers in each country and language find the version of your site made for them: in their language, in the words they search, with their prices and contacts. It covers research in each market, the setup that tells Google which version is for whom, and the pages that sell, localized first.
One page of a US clear aligner brand entering Germany, and the four things a buyer and Google check:
Translated, not researched
Search terms Translated from the English list
Version shown in Germany The US page, in English
Prices and payment Dollars and US payment plans
Where to get treated Partner dentists in the US
German buyers find a local orthodontist
Researched and localized
Search terms The words German buyers use, from German search data
Version shown in Germany The German page, linked to the others with hreflang
Prices and payment Euros, installments and what health insurance covers
Where to get treated Partner dentists in Germany
A page German buyers find, and a scan appointment your team can see.
Research picks the markets and the words, setup tells Google which version is for whom, and localization makes the pages that sell fit each market. See what the free map shows ↓
Step one
One priority service in one new market and language, in up to 2 business days: how much buyers there search for it and in which words, who wins that demand today, whether your site shows them the right version, and a first look at AI answers. Then a 20-minute call with Mike or Alex and one direct recommendation.
Our map format, filled in for a typical US clear aligner brand entering Germany
How much buyers in the new market search for your products, in their language.
Search demand
FoundCheck it yourself. Search for what you sell in the market’s language. Do the top results use the same words as your page?
Two similar competitors and the search leader in that market, page by page.
Who wins it today
GapCheck it yourself. Search your three main products in that language. Who shows up, and with what page?
The pages buyers in that market look for before they get in touch.
Pages you lack there
GapCheck it yourself. Open your page for that market. Are the prices, payment options and contacts the ones a local buyer expects?
Whether your site shows buyers in that market the right version.
Site readiness
GapCheck it yourself. Search for your brand on Google in that country. Which version of your site shows?
A first look at what AI answers in that language say about your category.
AI snapshot
WatchCheck it yourself. Ask ChatGPT, in that market’s language, who to buy what you sell from. Are you named?
One direct answer on what to do next in that market.
The recommendation
FoundCheck it yourself. Could your team publish a page in that market’s language this month?
Every part ends as Found (in place), Gap (missing or broken) or Watch (check again). The map covers one new market and language, and it is yours, whoever does the work. More markets are scoped with the strategy, before work starts.
Site setup
With its own address for each version, and tags that tell Google which version is for whom. Every version lists itself and all the others, and the links go both ways, or Google ignores them (Google Search Central). Pick your markets, your main one first, then a structure.
| Structure | Address | For it | Against it |
|---|---|---|---|
| Country domain | yourcompany.de | The clearest signal of the country, wherever the server is. Easy to keep sites apart. | Expensive and more to run, strict rules for some domains, and each one targets a single country. |
| Subdomain | de.yourcompany.com | Easy to set up. Each version can sit on its own server. | Buyers may not tell whether “de” means the language or the country. |
| Subfolder | yourcompany.com/de/ | Easy to set up, and low maintenance on one host. | Buyers may not tell the market from the address alone. One server location. |
| URL parameter | yourcompany.com?loc=de | None: Google doesn’t recommend it. | Hard to segment by address, and buyers may not tell the market from it. |
For a site in the US, Germany and the UK in subfolders, every version of the pricing page lists the same four lines: en-US for yourcompany.com/pricing/, de-DE for yourcompany.com/de/pricing/, en-GB for yourcompany.com/uk/pricing/ and x-default for everyone else. The free map covers one new market, and every market you add goes into the strategy, scoped and priced before work starts.
The Wonderflow Method
In three stages, each with its own result, and after each one you decide whether to go on. The free map covers your first new market, the strategy every market you add. A new version needs time to be crawled and shown in its market, so we judge each market over six months.
◆ You decide
One priority service in one new market and language: how much buyers there search for it and in which words, who wins that demand today, and whether your site shows them the right version.
◆ You choose what comes next: an SEO strategy, an SEO and GEO strategy, fix the site first, or come back later.
From you Your site, one priority service and the market you want to enter.
Keyword map in each language, site structure and the address of every version, hreflang and canonical rules, competitors and results in each market, technical audit, requirements for the pages that sell, link strategy, and a six-month plan with a forecast in three scenarios.
◆ You choose the markets and languages, priced and timed before we start, then approve the plan and the forecast.
From you Access to analytics and Search Console, your priority products, and the competitors you know in each market.
The strategy turned into published pages, fixes and links in each market, from a set monthly capacity. Every task is agreed with you before work starts.
◆ You agree each month’s tasks and the markets they serve.
From you One owner for the site, and someone who knows each market’s prices and terms, from your sales team or a local partner.
The map and the strategy stay with you, whether you implement with us, your own team or another agency.
Build a month
At Growth pace, about 2 market pages, 2 articles and 4 page improvements, shared across your markets. Every task has a fixed size, and most serve one market. Scale fits several markets at once.
| Pace | Units a month | Market pages | Articles | Page improvements |
|---|---|---|---|---|
| Starter | 6 | 1 | 1 | 2 |
| Growth | 12 | 2 | 2 | 4 |
| Scale | 18 | 3 | 3 | 6 |
A turnkey market page takes 3 units, or 1 if your team designs and builds it. Localizing an existing page, an article, a page improvement, a technical fix and a conversion review take 1 each. Most tasks serve one market.
Measurement
Market by market, down to the inquiries each one brings. One total hides a market that stalls behind one that grows, and a version shown in the wrong country. So for each market we agree a set of queries with you, check it every month with the same settings, and report each market against its own start.
A report for each market on what we checked, what shipped, what we found and fixed, and what comes next.
Our report format, filled in for a typical month of a US clear aligner brand in Germany.
Monthly report · Germany
Month 4
Checked
Shipped
Found and fixed
A new German page went live with its canonical pointing to the US page, so Google kept showing the US one. Fixed the next day, and every new version is now checked for it before release.
Next month
Two pages for the questions buyers in Germany ask most, such as treatment time and partner dentists near them, once your team confirms them.
By market
Their own words, and the details they expect at home: units, prices, ways to pay and someone to talk to. Even in one language, the UK and the US search differently, and so do Mexico and Spain. Pick a market.
Google gives more weight to trustworthy content on topics that affect people’s health. Dental marketing →
Google gives more weight to trustworthy content on topics that affect people’s money. Fintech marketing →
Team
Every project has a founder on it and a team lead for each service.
Our SEO team runs your program day to day, and a developer joins for the site setup. The founders set the direction, and one of them answers for your project personally.
If the people on your program change, the plan, the keyword map for each market and our notes stay with the project, and so does a founder.
Most of our clients come through a recommendation. Meet the team →
Price
The map is free and covers one new market. The strategy starts at $X for one market and language, with every market you add scoped and priced before we start. The monthly program starts at $X a month, set by the pace.
$0
Up to 2 business days
From $X
One time · 3–4 weeks for one market
From $X a month
Starter, Growth or Scale pace
Give us 10 business days’ notice. The map, the strategy, every page we built and every report stay with you, and so do your Search Console and analytics.
At six months we set each market’s trend against the forecast with you and agree on what to change.
Questions buyers ask
The short answer comes first. Open any question for the detail.
Google describes four ways to give each market its own address: a country domain, a subdomain, a subfolder or a URL parameter, and it doesn’t recommend parameters. A country domain sends the clearest signal of the country but costs more to run, and each one targets a single country. Subfolders are the easiest to set up and keep everything on one domain, so for a first market we recommend a subfolder. Later markets we settle in the strategy, against your markets, team and budget.
A word-for-word translation often targets words nobody searches. Localization starts from keyword research in each market, then adapts terms, units, prices, contacts and proof. Google reads a page’s language from its visible text, not from code, so the text itself has to be written for that market.
hreflang tells Google which language and country each version of a page is for, so it can show buyers the right one. Every version lists itself and all the others with full URLs, and the links have to go both ways: if two pages don’t point to each other, Google ignores the tags. An x-default covers everyone else.
Google advises against redirecting people automatically by language or location: it can stop both people and search engines from reaching the other versions, and Googlebot usually crawls from the US. Suggest the right version with a banner, and let people choose.
We localize with AI, check the result against local search data and competitors, and review it with your sales team. For markets where the wording decides the sale, we arrange a native-speaker review of the pages that sell before they go live, on request and quoted separately.
AI tools translate and draft fast, and we use them for research and first drafts. They can’t see which words buyers in a market actually search, check your prices and terms for that market or hear what your sales team hears there. AI helps. Behind every decision is a person you know by name: a specialist checks every term against local search data and approves every page before it goes live.
The map takes up to two business days and the strategy three to four weeks for one market. A new version needs time to be crawled and shown in its market, and a new market starts with no history there, so we judge each market’s trend over six months. The strategy forecasts how fast each market can move, in three scenarios.
We don’t promise rankings or a set number of leads. No one can. Rankings depend on search engines, local competitors and how quickly changes go live. We control the work: research, setup, pages and links. The strategy sets a forecast for each market in three scenarios, and every monthly report compares the result with it.
Agencies usually charge a monthly retainer, a fixed fee for a project, or both. Ours: the map is free and covers one new market, the strategy starts at $X for one market and language, and every added market or language is scoped and priced before we start. The monthly program starts at $X a month, and its price depends only on the pace.
Insights
Start here
Within two business days you’ll know whether buyers there search for what you sell, in which words, who wins that demand today and which version of your site they see. The map is free.
Entering several markets at once? Ask us to scope them: every market and language you name, with a fixed price before any work starts.